This session was a special highlight of the World Forum on Music in Tallinn and was run by Selam and New African Voices. Hosted in the Bonnie&Clyde Nightclub it set a relaxed atmosphere to the audience to enjoy the impressive concert given by the African New Voices as an example for successful African music market output.

Loulou Cherinet shared Selam’s experiences of broad sector development such as training in professional skills.

The mission of Youssou N’Dour’s New Africa, of which the New African Voices are part, is to change the internal and external perception of Africa from negative to the opposite and to create possibilities for artists to reach a global audience with greater ease. The two extraordinary musicians Carlou D. and Suzanna Owiyo provided an amazing insight into the talents, which are supported by New African Voices sending out the message of peace, harmony and justice in an interactive way, which really movined the audience. Thereby the session highlighted how much talent there is in African music, however it is precluded from developing by the lack of structure, respect for women, the honesty of some managers and the common devaluation of music.